Citi Digital Innovation Challenge

This is an Open Innovation Hackathon on building the best digital bank of the future. We would like to solicit new ideas and prototypes that will help build the best digital bank of the future.

For your benefit, we are sharing 3 sample areas that you may choose to work under and submit your ideas. However, do not feel constrained or limited in your thinking by these sample areas. This is an Open Innovation Hackathon. Feel free to explore other innovative ideas/areas under the theme of “building the best digital bank of the future”.

Sample Areas you could work on:

Great Onboarding Experience for Clients 

We believe that one way to delight customers is to provide a seamless onboarding experience when they start their relationship with Citi. You can ensure better customer retention and product adoption when onboarding is done right. 

Think of solutions that use digital technologies to create a "wow" customer experience at the time of onboarding.

Enabling World-class Customer Service Experience

In this era of digitization, a superlative customer experience is prime. From offering our products to our services, at the touch of their fingertips in an easy, hassle-free environment, without missing the human touch, is the basics of our business today.

Think of ways in which Citi can offer a superlative digital experience like reducing manual touchpoints, making service delivery simple, automated or seamless.

Improved controls through data– software, MIS 

Risk and Controls are an integral part of doing business and are foundational to building trust with clients. 

Think of solutions that can help in mitigating risk through better monitoring and control using data/analytics, artificial intelligence, etc.